Example: professional services
Websites for accountants, bookkeepers and consultants.
Nobody picks an accountant in a hurry. They are checking whether you are qualified, whether you work with businesses like theirs, and roughly what it costs, all before they will get on a call. Your site should settle those three things without anyone having to ask.
Preview of the demo site
This is a scaled preview. The demo itself is a real, working site: the navigation works, the questions open and every page is there.
Marsden & Rowe is an invented business. The names, reviews, prices, accreditations and figures shown are illustrative, and none of the buttons on the demo contact anyone.
Both ends of the decision
Read on a phone at nine at night, checked on a laptop in the morning.
Professional services enquiries almost always start on a phone and get confirmed on a bigger screen. The same page has to work properly at both sizes, which is why the layout is built from the small screen up rather than squeezed down.
Chartered accountants
Accounts, tax and payroll, at a fixed fee.
Owner-managed businesses across Suffolk. Fees agreed before we start.
The fee guide sits within a thumb's reach of the top.
Built in as standard
What a professional services site needs.
The job here is credibility and qualification. Every one of these is included, because a site that looks careful is the first evidence that you are.
A fee guide
Even a from-price. It is the single biggest filter you have: the right enquiries get in touch anyway and the wrong ones stop taking up your evenings.
Who you work with
Sectors, business sizes, the kind of client you are good for. People need to recognise themselves on the page before they will call you.
Qualifications and bodies
ICAEW, ACCA, AAT, CIMA, chartered status, AML supervision, professional indemnity cover. Stated clearly, near the top, not hinted at in a footer.
Book a call, not just a form
A calendar link, so somebody can put fifteen minutes in your diary at eleven at night when they finally get round to dealing with it.
Key dates and deadlines
A short, genuinely useful section that gets bookmarked, and quietly makes the case that you are the sort of firm that keeps track.
Your portal, linked properly
If you use Xero, QuickBooks, Dext or a client portal, there is an obvious link for existing clients so they stop emailing you asking where it is.
Real people on the page
Names, faces and who to ask for. Professional does not have to mean anonymous, and anonymous costs you calls.
Testimonials with a role attached
A sector and a job title, even where the name has to stay out. Vague praise from nobody in particular persuades nobody.
Privacy notice and registered details
A privacy notice that reflects what you actually do with data, plus your company number and registered office. Expected in your line of work.
Beyond the standard build
Things you can add when you need them.
None of this is in the fixed price. It is listed so you can see where a site like this can go once it is working, rather than being sold it on day one.
A page per service
Separate pages for payroll, VAT or company formation, each written around one service so it can be found and linked to on its own. Worth considering when a service is valuable enough to deserve its own page.
A niche landing page
One page aimed squarely at a sector you want more of, dentists or contractors or landlords, speaking only to them. Often the single highest-return page a firm has.
A downloadable guide
A tidy PDF, for example a first-year checklist for new limited companies, offered in exchange for an email address. We build the page and the delivery, you write the guide or we draft it.
Calendar booking, properly wired
Round-robin between partners, different meeting lengths, questions asked at the point of booking so you arrive prepared.
Google Business Profile setup
Claimed, filled in, categorised correctly and linked to the site. Quietly one of the strongest local signals there is.
Team profiles
A short biography and photo for each person, with their qualifications and what they actually handle, so clients know who to ask for.
Extras are quoted separately and always agreed before anything starts. None of them are needed for the site to do its job.
Worth saying
Three pages is usually the right call here.
Professional services tend to need more room than a trade. A services page lets you deal with accounts, tax, payroll and bookkeeping properly rather than in a sentence each, and it gives each one a fair chance in search.
A one-page site still works well if you are a specialist consultant with one clear offer and you mainly need somewhere credible to send people after a referral.
Typical professional build
- Three-Page Site at £447.50 during the launch offer
- Home, services and contact, with a fee guide
- Calendar booking link and a contact form
- Built in 5 to 10 working days once your material arrives
- Care Plan optional at £29 a month
Let us talk about what yours should say.
Twenty minutes, no charge. We will go through who you want as clients and how the site should be structured to get them.