Example: local services
Websites for salons, barbers, beauty and cleaners.
People want three things: what it costs, when you are open, and how to book. Put those where they can be seen and the phone stops ringing with questions you have already answered a hundred times.
Hair and beauty · Diss
A proper hour to yourself.
Cut, colour, nails and brows in a small, calm studio off the market square.
Prices and the booking button, before anyone has to scroll.
Preview of the demo site
- Treatments
- Prices
- Gallery
- Find us
Hair and beauty · Diss, Norfolk
A proper hour to yourself.
Cut, colour, nails and brows in a small, calm studio just off the market square. Two chairs, no rush, and a coffee that is actually good.
Prices
Colour appointments include a patch test 48 hours before. First time with us? There is 10% off your first visit.
Opening hours
Recent work
The studio
Colour
Nails
Station
Good to know
"First time in years I have walked out with exactly what I asked for. Lovely little place and they never make you feel rushed."
Review left on Google
"Booked online at midnight, got a reminder text, and she remembered what we talked about last time. Faultless."
Review left on Google
Before you book
Come and sit down.
Book online any time, or ring during opening hours.
This is a scaled preview. The demo itself is a real, working site: the navigation works, the questions open and every page is there.
Bloom & Daisy is an invented business. The names, reviews, prices, accreditations and figures shown are illustrative, and none of the buttons on the demo contact anyone.
Built in as standard
What a local services site needs.
This is the one type of site where a warmer look genuinely helps, because people are choosing partly on how the place feels. It still has to be quick and easy to use on a phone in a queue.
Your price list, on the page
The most useful thing you can publish. It answers the question everybody asks first and it quietly sets expectations before anyone sits down.
Opening hours that are right
Including late nights and bank holidays, and marked up so Google can show them directly in search results.
Book online, your way
A big button through to whatever you already use: Fresha, Treatwell, Booksy, Square. If you take bookings by phone or message, that gets the button instead.
Instagram, linked live
Your latest work is already on Instagram. The site links straight to it rather than showing photos from three years ago.
Gift vouchers
A section of its own, because in December it can carry a genuinely useful share of the month's takings.
Finding you and parking
A map, the walk from the car park, which door to use. Small details that stop a new client giving up before they arrive.
A new client offer
If you run one, it goes above the fold with the terms in plain sight, so nobody turns up expecting something different.
Cancellation policy
Stated politely and clearly. It is far easier to hold someone to a policy that was on the site before they booked.
Reviews where they count
Your best Google reviews on the page, next to the booking button rather than hidden away at the bottom.
How it looks
Your space is half of what you are selling.
Nobody books a salon they cannot picture themselves sitting in.
Six or seven good photographs of the room, the chair, the shelf and two or three finished results will do more for this kind of site than any amount of writing. They do not need a photographer, but they do need daylight and a tidy background, and we will tell you exactly what to take.
Until then the site can launch with clean illustrations. Photos that arrive before it goes live are swapped in as part of the build. Photos that arrive afterwards are either covered by the Care Plan or quoted as a small change.
The studio
Colour
Nails
Beyond the standard build
Things you can add when you need them.
None of this is in the fixed price. It is here so you know what is possible later, not so you feel you are missing something now.
A proper gallery
A larger set of photos grouped by treatment, rather than the handful the standard build carries, with everything compressed so it still loads quickly.
Instagram feed on the page
Your latest posts pulled in live, so the site stays current without you touching it. Uses a small third-party service, billed to you at about a fiver a month.
Gift vouchers you can sell
If you want vouchers bought on the site rather than in person, that is a payment flow. We would point you at Fresha or Square for it and link it properly rather than build it.
Google Business Profile setup
Claimed, categorised, hours and photos right, and linked to the site. For a salon this is usually worth more than the website on its own.
Review request cards
A QR code and short link that takes a happy client straight to your Google review box, printed for the desk or the mirror.
A page per treatment
Worth it for the ones people search for by name, bridal hair or lash extensions, where you want to be found for that phrase specifically.
Extras are quoted separately and always agreed before anything starts. Where a third party does the job better, such as bookings or payments, we will tell you to use them rather than charge you to rebuild it.
Worth saying
We do not build the booking system.
You almost certainly already pay for one, and it is better than anything we would bolt on. We link to it properly, make the button impossible to miss and make sure it works on a phone.
If you take bookings by phone, message or a book on the desk, that is fine too. The site should push people towards whatever you actually want them to do, not towards software you do not use.
Typical local build
- One-Page Site at £247.50 during the launch offer
- Full price list, hours, map and booking button
- Instagram, reviews and gift vouchers
- Built in 5 to 10 working days once your material arrives
- Care Plan optional at £29 a month
Let us build you something worth sending people to.
Twenty minutes on the phone, no charge, and you will know exactly what it would look like and what it would cost.